Return on Social Branding
Year of publication: |
2012
|
---|---|
Authors: | Schulten, Matthias Bernhard |
Published in: |
Social Branding : Strategien - Praxisbeispiele - Perspektiven. - Wiesbaden : Springer Gabler, ISBN 3-8349-3224-8. - 2012, p. 371-389
|
Subject: | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Return on Investment | Return on investment | Simulation |
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