Revenue and profit implications of industrial service strategies
Year of publication: |
2014
|
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Authors: | Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 1, p. 23-39
|
Subject: | industrial service strategies | financial performance | services supporting the supplier’s products (SSPs) | services supporting the clients’ actions (SSCs) | latent growth curve modeling | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management |
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