Revenue management : advanced strategies and tools to enhance firm profitability
Sheryl E. Kimes and Jochen Wirtz
| Year of publication: |
2015
|
|---|---|
| Authors: | Kimes, Sheryl E. ; Wirtz, Jochen |
| Publisher: |
Boston, Mass. [u.a.] : Now Publ. |
| Subject: | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 70 S. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Parallel als Online-Ausg. erschienen |
| ISBN: | 978-1-68083-028-6 |
| Other identifiers: | 10.1561/1700000037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514515