Reverse innovation in emerging markets
Year of publication: |
[2016]
|
---|---|
Authors: | Govindarajan, Vijay ; Ramamurti, Ravi |
Published in: |
Innovation in emerging markets. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-349-69390-0. - 2016, p. 140-157
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Subject: | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Innovation | Multinationales Unternehmen | Transnational corporation | Technischer Fortschritt | Technological change |
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