Elevating food perceptions through luxury verbal cues : an eye-tracking and electrodermal activity experiment
Year of publication: |
2023
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Authors: | Sung, Billy ; Butcher, Luke ; Easton, Julia |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 25-35
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Subject: | arousal | attention | cues | food | luxury | psychophysiology | Luxusgüter | Luxury goods | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Ernährungssicherung | Food security | Experiment |
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