Riding a rollercoaster : the dynamics of sport fans' loyalty after promotion and relegation
Year of publication: |
2009
|
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Authors: | Königstorfer, Jörg ; Uhrich, Sebastian |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 5.2009, 2, p. 71-83
|
Subject: | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
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Riding a rollercoaster : the dynamics of sport fans' loyalty after promotion and relegation
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