Risk management in sports sponsorship : application to human mortality risk
Year of publication: |
2008
|
---|---|
Authors: | O'Reilly, Norm ; Foster, George |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 10.2008/09, 1, p. 45-62
|
Subject: | Sport | Sports | Sponsoring | Sponsorship | Risikomanagement | Risk management | Risiko | Risk | Sterblichkeit | Mortality |
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