Risk preferences and the marketing of financial services : segmentation by birth order
Year of publication: |
2013
|
---|---|
Authors: | Rink, David R. ; Roden, Dianne M. ; Cox, Steven R. |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 18.2013, 1, p. 17-26
|
Subject: | birth order | risk preferences | financial services | marketing mix | Bestellung | Order | Marketingmanagement | Marketing management | Risikopräferenz | Risk attitude | Finanzdienstleistung | Financial services | Geburt | Birth |
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