Rivalry in Sport : Understanding Fan Behavior and Organizations

by Cody T. Havard

Chapter 1. Introduction -- Chapter 2. What is Rivalry and Organizational Responsibility -- Chapter 3. Relative Rivalry and Place -- Chapter 4. GORFing and Consumption -- Chapter 5. Call to Action -- Chapter 6. Sport Rivalry Man Curriculum -- Chapter 7. Conclusion.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Havard, Cody T.
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	Konsumentenverhalten \| Consumer behaviour \| Profisport \| Professional sports \| Sportmarketing \| Sports marketing \| Sport \| Sports \| Sportorganisation \| Sport organization

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Extent:	1 Online-Ressource(XIX, 123 p. 2 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-47455-3 ; 978-3-030-47454-6 ; 978-3-030-47456-0
Other identifiers:	10.1007/978-3-030-47455-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399564