Role of branding in building organizational culture
Gunjan Malviya; Aditi Saxena; Archit Sourolya
| Year of publication: |
2010
|
|---|---|
| Authors: | Malviya, Gunjan ; Saxena, Aditi ; Sourolya, Archit |
| Published in: |
Human resource management in the new economy. - Navi Mumbai : Institute for Technology and Management, ISBN 978-81-7446-826-0. - 2010, p. 277-287
|
| Subject: | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Unternehmenskultur | Corporate culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008824382