Role of Innovative eHRM As Solution Provider : Case Study of Kotak Mahindra Bank

Due to rising trend of enterprise eco-system, there is a need for more agile Human Resource Management(HRM) changing entire HR landscape. The requirements of client organizations are changing with each passing day which requires day-to-day solutions from providers of Human Resource Management (HRM) services. The focus of e-HRM is to provide readymade solutions as per changing business requirements in addition to challenges faced due to cut-throat competition by organizations viz. workforce diversity, gender inequality, talent acquisition & retention, effective HR utilization. The current paper studies fast growing Kotak Mahindra bank and its changing business needs and thereafter emergence of e-HRM as solution-provider to its fast changing business needs.Rationale - Rationale of choosing single case study of Kotak Mahindra Bank lies in uniqueness of case as the bank has made exemplar performance in innovative HR practices utilizing IT and social media to the full extent. Due to its excellent efforts in the field of implementation of e-HRM practices, it has won Best Digital Bank (Online Transaction) Award at D&B Banking Awards 2017 & won LEAD Awards 2018; it has been featured among top 15 in the Best Use of Classroom and Traditional Training, top 10 in the Best Third Party Channel Partner Training Programme, top 10 in the Best Sales Leadership Programme & top 10 in the Best Train the Trainer Programme.Research Methodology - The research study is qualitative in nature. Data is collected through internet, web-site, research journals and research magazines.Findings of Study - As Kotak Mahindra was expanding by leaps and bounds, it need to address various challenges faced by merger decision with another bank. At the same time, it need to address global expansion issues which was tackled by e-HRM applications efficiently