Role of satisfaction in an integrative model of brand loyalty
Year of publication: |
2009
|
---|---|
Authors: | Ha, Hong‐Youl ; Janda, Swinder ; Park, Sang‐Kyu |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 26.2009, 2, p. 198-220
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | China | South Korea | Brand loyalty |
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