Role theory, role management and service performance
Year of publication: |
1998
|
---|---|
Authors: | Broderick, Anne J. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 12.1998, 5, p. 348-361
|
Publisher: |
MCB UP Ltd |
Subject: | Interaction | Relationship marketing | Roles | Service quality | Services marketing |
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