Sport promotion and sales management
Richard Irwin; William Sutton; Laurence McCarthy
| Year of publication: |
c2008 ; 2nd ed.
|
|---|---|
| Authors: | Irwin, Richard L. ; Sutton, William Anthony ; McCarthy, Larry M. |
| Publisher: |
Champaign, IL [u.a.] : Human Kinetics |
| Subject: | Verkauf | Selling | Sportmarketing | Sports marketing | Verkaufsförderung | Sales promotion | Sport | Sports | USA | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 339 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management 0802 |
| ISBN: | 978-0-7360-6477-4 ; 0-7360-6477-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539268