Romanian Branded Hotels : Are They Worth the Effort?
Year of publication: |
2018
|
---|---|
Authors: | Pop, Cornelia |
Other Persons: | Coros, Monica (contributor) ; Georgescu, Maria-Andrada (contributor) ; Bonea, Maria (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Hotellerie | Hotel industry | Rumänien | Romania | Markenführung | Brand management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Theoretical and Applied Economics Volume XXV (2018), No. 4(617), Winter, pp. 35-46 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 6, 2018 erstellt |
Classification: | c46 ; L83 - Sports; Gambling; Recreation; Tourism ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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