Rost-structural luxury brand strategy : implicit luxury brands
Year of publication: |
September 2017
|
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Authors: | Uggla, Henrik |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 14.2017, 3, p. 22-29
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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