Sales and marketing the Six Sigma way
Michael J. Webb with Tom Gorman
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Webber, Michael J. ; Webb, Michael J. |
| Other Persons: | Gorman, Tom (contributor) |
| Publisher: |
Chicago, Ill. : Kaplan |
| Subject: | Qualitätsmanagement | Quality management | Marketing | Verkauf | Selling |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIX, 298 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management 0607 |
| ISBN: | 1-4195-2150-0 ; 978-1-4195-2150-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292017