Sales Territory Alignment: A Review and Model
Year of publication: |
1983
|
---|---|
Authors: | Zoltners, Andris A. ; Sinha, Prabhakant |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 29.1983, 11, p. 1237-1256
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing models | sales force planning | mathematical programming application |
-
Managing retail budget allocation between store labor and marketing activities
Perdikaki, Olga, (2017)
-
Sales force deployment by mathematical programming
Haase, Knut, (1999)
-
Fast approximation methods for sales force deployment
Drexl, Andreas, (1996)
- More ...
-
Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A., (2010)
-
Building a winning sales force
Zoltners, Andris A., (2010)
-
An allocation model for catalog space planning
Johnson, Miki, (1979)
- More ...