Salespeople, fairness, and buyer satisfaction : what about emotions?
Year of publication: |
July-September 2017
|
---|---|
Authors: | Siadou-Martin, Béatrice ; Vidal-Zeballos, David ; Poujol, Juliet F. ; Tanner, John F. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 3, p. 221-233
|
Subject: | B-to-B relationships | emotions | fairness | industrial marketing | business marketing | Emotion | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Salespeople | Gerechtigkeit | Justice | Beziehungsmarketing | Relationship marketing | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction | Marketing |
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