Service encounter and repurchase intention in fitness centers : perceived value as a mediator and service innovativeness as a moderator
Year of publication: |
2023
|
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Authors: | Wang, Fong Jia ; Chiu, Weisheng |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 1, p. 145-167
|
Subject: | Fitness service | Perceived value | Repurchase intention | Service encounter | Service innovativeness | Service-dominant logic | Kundenzufriedenheit | Customer satisfaction | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Innovation | Dienstleistungssektor | Service industry |
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