Satisfaction : a behavioral perspective on the consumer
Richard L. Oliver
| Year of publication: |
1997
|
|---|---|
| Authors: | Oliver, Richard L. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Verbraucherzufriedenheit | Verbraucherforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 432 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-048025-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004322919