Is satisfaction a moderator? : the effect of sensory experience on perceived environmental sustainability and WOM : a study on the world's first organic state : Sikkim, India
Year of publication: |
2024
|
---|---|
Authors: | Nukhu, Rhulia ; Sapna Singh |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 1, p. 479-499
|
Subject: | Sustainability | Brand | Sensory-experience | Tourism | Word-of-Mouth | Satisfaction | Indien | India | Nachhaltige Entwicklung | Sustainable development | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Markenführung | Brand management | Nachhaltigkeit |
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