Satisfaction with organizational vision, job satisfaction and service efforts: an empirical investigation

Organizational vision is a generally accepted necessity for organizational success in the 1990s. Specifically, stakeholder attitude toward the vision is believed to improve performance and enhance efforts toward increased quality. To date, little empirical research has proven that attitude toward the organizational vision yields any measurable organizational outcomes. The purpose of this exploratory study was to determine if stakeholder satisfaction with organizational vision was associated with overall job satisfaction and perceived effort. A sample of 709 cruise line managers responded to the 31‐item questionnaire and a service effort scale developed for this study. Both exploratory and confirmatory factor analyses were conducted to define the constructs and establish the measurement properties of the structural equation model tested. Results indicated that satisfaction with vision accounted for 33 per cent and 21 per cent of the variance in job satisfaction and service efforts respectively. Conceptual and theoretical implications of the results are discussed.