Scarcity (versus popularity) cues for rejected customers : the impact of social exclusion on cue types through need for uniqueness
Year of publication: |
2019
|
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Authors: | Bozkurt, Siddik ; Gligor, David |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 275-281
|
Subject: | Scarcity | Popularity | Cues | Social exclusion | Need for uniqueness |
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