Scenarios for optimizing timing for new product exits : a trifecta of models' predictive performances
Year of publication: |
2023
|
---|---|
Authors: | Sharma, Priyanka ; Lichtenthal, J. David |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 5, p. 1506-1535
|
Subject: | Bass model | Dynamic learning model | Exit strategy | Hazard model | New product strategy |
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