Scholarly traditions and European roots of American consumer research
Year of publication: |
2008
|
---|---|
Authors: | Kassarjian, Harold H. |
Published in: |
History of marketing thought ; Volume 3. - Los Angeles : SAGE Publications. - 2008, p. 301-312
|
Subject: | Ökonomische Ideengeschichte | History of economic thought | Europa | Europe | USA | United States | Marketingtheorie | Marketing theory |
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