Scope of social marketing in de-marketing smoking habits : an exploratory study
Shazeed Ahmed
| Year of publication: |
2018
|
|---|---|
| Authors: | Ahmed, Shazeed |
| Published in: |
Malaysian management journal : MMJ. - Sintok : [Verlag nicht ermittelbar], ISSN 2289-6651, ZDB-ID 2812129-6. - Vol. 22.2018, p. 125-138
|
| Subject: | Social marketing | Statutory | De-Marketing | Emotional forgetting | Social Marketing | Rauchen | Smoking | Emotion | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4486 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199271