Online display advertising : the influence of web site type on advertising effectiveness
Year of publication: |
April 2017
|
---|---|
Authors: | Auschaitrakul, Sumitra ; Mukherjee, Ashesh |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 4, p. 463-480
|
Subject: | Website | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
-
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun, (2019)
-
Lwin, Michael, (2014)
-
Quantifying effects of banner advertising
Gabrielsen, Gorm, (2000)
- More ...
-
Affect‐based nonconscious signaling : When do consumers prefer negative branding?
King, Dan, (2020)
-
Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims
King, Dan, (2019)
-
Search modality effects : merely changing product search modality alters purchase intentions
King, Dan, (2022)
- More ...