Secondary socialisation and the consumption of sporting goods: cross cultural dimensions
Year of publication: |
2007
|
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Authors: | Ohl, Fabien ; Taks, Marijke |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 2.2007, 1/2, p. 160-174
|
Subject: | Sportbekleidung | Sportswear | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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