Segmentation and relationship marketing analysis of online auctions for female consumer products
Pi-Fang Hsu & Hsin-Tien Han
| Year of publication: |
2010
|
|---|---|
| Authors: | Hsu, Pi-fang ; Han, Hsin-tien |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 35.2010, 1, p. 3-21
|
| Subject: | Internet-Auktion | Online auction | Online-Handel | Online retailing | Frauen | Women | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928313