Segmentation of Indian shoppers based on store attributes
Year of publication: |
2009
|
---|---|
Authors: | Hemalatha, M. ; Sivakumar, V. J. ; Jayakumar, G. S. David Sam |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 3.2009, 6, p. 651-669
|
Subject: | Marktsegmentierung | Market segmentation | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Indien | India |
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