Retail event satisfaction measurement model : an Indian context
Year of publication: |
2009
|
---|---|
Authors: | Hemalatha, M. ; Sivakumar, V. J. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 2.2009, 6, p. 654-669
|
Subject: | Indien | India | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement |
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