Segmentation of retail bank customers based on occasions (Agribank of Iran as case study)
Shahriar Azizi, Mikael Parsa
| Year of publication: |
2020
|
|---|---|
| Authors: | Azizi, Shahriar ; Parsa, Mikael |
| Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 5.2020, 1, p. 28-42
|
| Subject: | occasion | occasion-based marketing | Agribank | segmentation | clustering technique | Iran | Privatkundengeschäft | Personal banking | Marktsegmentierung | Market segmentation | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMB.2020.109064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284841