Seizing competitive initiative
Year of publication: |
1984
|
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Authors: | MacMillan, Ian C. |
Published in: |
Competitive strategic management. - Englewood Cliffs, NJ [u.a.] : Prentice Hall, ISBN 0-13-154972-3. - 1984, p. 272-296
|
Subject: | Wettbewerbsstrategie | Competitive strategy |
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