Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information
Year of publication: |
2011-01-06
|
---|---|
Authors: | Lee, Hee Seok |
Other Persons: | Carolyn U. Lambert (contributor) ; David A. Cranage (contributor) ; Karthik Namasivayam (contributor) ; Dongwon Lee (contributor) |
Publisher: |
Penn State |
Subject: | Hotel, Restaurant, and Institutional Management |
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