Selected Durable Products and Marketing Management in the 1980s
Year of publication: |
1983
|
---|---|
Authors: | Mitchell, Lionel A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 17.1983, 6, p. 34-45
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer durables | Consumer marketing | Marketing management |
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