Self-image congruence : an empirical look at consumer behavior in door-to-door sales!
J. Ricky Fergurson
| Year of publication: |
2017
|
|---|---|
| Authors: | Fergurson, J. Ricky |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 29.2017, 3, p. 262-277
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| Subject: | Direktvertrieb | Direct selling | Selbstevaluation | Self-assessment | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011735449