Self-service technology and the moderating effects of consumer characteristics
Year of publication: |
2010
|
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Authors: | Beatson, Amanda |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 14.2010, 2/3, p. 278-302
|
Subject: | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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