Seller creative selling in social commerce
Year of publication: |
2021
|
---|---|
Authors: | Chen, Li ; Zhu, Fengxia ; Mantrala, Murali K. ; Wang, Na |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 2, p. 272-291
|
Subject: | domain-based view of creativity | e-commerce | seller creative selling | Social commerce | Kreativität | Creativity | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Verkauf | Selling |
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