Extent: | IX, 74 S graph. Darst. |
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Series: | Bibliography series / American Marketing Association. - Chicago, Ill., ZDB-ID 413311-0. - Vol. 36 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-87757-137-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051172