Sense of virtual community and perceived critical mass in online group buying
Weng Marc Lim
| Year of publication: |
2014
|
|---|---|
| Authors: | Lim, Weng Marc |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 3, p. 268-283
|
| Subject: | social influences | sense of virtual community | perceived critical mass | online group buying | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384766