Sequential learning in designing marketing campaigns for market entry
Year of publication: |
2020
|
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Authors: | Moazeni, Somayeh ; Defourny, Boris ; Wilczak, Monika J. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 9, p. 4226-4245
|
Subject: | adaptive experiments | optimal learning | dynamic optimization | marketing analytics | Theorie | Theory | Lernprozess | Learning process | Markteintritt | Market entry | Marketingmanagement | Marketing management |
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