Service captivity : no choice, no voice, no power
Year of publication: |
2020
|
---|---|
Authors: | Rayburn, Steven W. ; Mason, Marlys J. ; Volkers, Maarten |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 39.2020, 2, p. 155-168
|
Subject: | consumer constraint | dependence | powerlessness | service captivity | vulnerability | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Marktforschung | Market research | Dienstleistungsqualität | Service quality |
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