Service-dominant logic : prologue and prospects
Year of publication: |
2013
|
---|---|
Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 73.2013, 2, p. 91-93
|
Subject: | Service-Dominant Logic | Service-dominant logic | Marktforschung | Market research | Betriebliche Wertschöpfung | Value creation |
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