Service innovation field experiments : developing and testing new innovation processes
Year of publication: |
[2017]
|
---|---|
Authors: | Sørensen, Flemming |
Published in: |
Research methods in service innovation. - Cheltenham, UK : Edward Elgar Publishing, ISBN 1-78536-485-5. - 2017, p. 181-202
|
Subject: | Dienstleistungsinnovation | Service innovation | Produktentwicklung | New product development | Feldforschung | Field research | Experiment | Wissenschaftliche Methode | Scientific method | Verkaufspersonal | Salespeople |
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