Service marketing control as practice : a case study
Year of publication: |
2011
|
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Authors: | Skålén, Per |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 4, p. 374-390
|
Subject: | Dienstleistungsmarketing | Services marketing | Controlling | Management control | Organisationstheorie | Organization theory | Finanzsektor | Financial sector | Schweden | Sweden |
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