The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Elizabeth Levin, Park Thaichon, Sara Quach, Antonio Lobo
| Year of publication: |
February 2018
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|---|---|
| Authors: | Levin, Elizabeth ; Thaichon, Park ; Quach, Sara ; Lobo, Antonio |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 1, p. 31-40
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| Subject: | Agency performance | Project outcome | Project management processes | Creative competence | Advertising | Projektmanagement | Project management | Werbewirtschaft | Advertising industry | Kreativität | Creativity | Werbung | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2017.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880456