Services marketing : concepts, strategies & cases
K. Douglas Hoffman ; John E. G. Bateson
| Year of publication: |
2006 ; 3. ed., internat. student ed.
|
|---|---|
| Authors: | Hoffman, Kenneth Douglas ; Bateson, John E. G. |
| Publisher: |
Mason, OH : Thomson Higher Education |
| Subject: | Dienstleistung | Marketing | Marketingstrategie | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 588 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-31996-7 ; 978-0-324-31996-5 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004878634