Services marketing : integrating customer focus across the firm
Year of publication: |
2000 ; 2. ed.
|
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Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo |
Publisher: |
Boston, Mass. [u.a.] : Irwin/McGraw-Hill |
Subject: | Dienstleistung | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] |
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Call Center - neue Taylorisierung oder innovative Dienstleistungsorganisation?
Bittner, Susanne, (1999)
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Langer, Markus F., (2001)
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German and Anglo-Saxon Approaches on Services and Services Marketing : Taking Stock - Looking Ahead
Haase, Michaela, (2008)
- More ...
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Zeithaml, Valarie A., (1996)
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo, (2010)
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A., (2006)
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