Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml; Mary Jo Bitner
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo |
| Publisher: |
Boston, Mass. [u.a.] : Irwin/McGraw-Hill |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXVIII, 620 S Ill., graph. Darst 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-116994-6 ; 0-07-231221-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001373972