Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml ; Mary Jo Bitner
| Year of publication: |
2003 ; 3. ed., internat. ed.
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 668 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-119914-4 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004777902